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Technology and Your Home Business

Having a long list of prospects is not enough. You have to touch base with them on a regular basis or you could lose them in no time! They need to be reminded about you a good number of times before they actually do business with you. To do that there are myriad ways today – mailers, newsletters, flyers, telemarketing, advertising and so on.

Being a busy marketer, you obviously don’t have all the time to follow up with them on a regular basis. So either you hire someone for this job who sends regular communications to your prospects and generates leads, or you use technology to do all that for you.

There are some excellent softwares available in the market that save your precious time on the marketing front.

Prospect Management System

Available in the market by different names. The main purpose is to manage your leads, prospects and suspects in an orderly manner so that you don’t miss out any follow up activity related to them. Usually such a software has features like appointments and meetings details, prospects’ contact details, alerts, reminders, diary, follow up history, etc. You not only get intelligent reports but also enough data to analyze your own performance and progress.

Auto responder

It is a software that automatically answers any email sent to it. This technology is tremendously useful in sending newsletters, mailers and updates to your prospects at regular intervals. As a result you save a lot of time and at the same time are able to maintain relationship with your prospects.

eBlaster

eBlaster is a software that tracks the emails, chat sessions, keystrokes and file sharing activities of a person. The information so gathered is received by the developer company of such a software. The company usually sells such data to other product or service marketing companies.

eBlaster could be of immense business value to the home business entrepreneurs who would want to have maximum information about their prospects. They can later use that information to target them with the right strategies. For example, if you as a entrepreneur can have prior information about the size of the social circle of your prospect, you can accordingly decide whether that person would be capable of increasing and strengthening your downline or not.

The abovementioned tools are related to building and maintaining relationships with your prospects, though much needs to be done before you reach that stage. The following preliminary tools would be crucial in this regard:

Search Engine Optimization

Also called SEO. An online marketing campaign carried out to increase the volume and quality of traffic on a particular website from search engines like Google, Yahoo, MSN, etc. This entails creating content that has words often used as keywords by users. The coding and presentation are also optimized for the purpose. The optimizers claim to bring the site in the top ten search results of any search engine.

Content and description Meta Tags are very important for Search Engines.

Pay-per-click

Also called PPC. These are the sponsored links or ads that appear along with the search results. If the user clicks on one of these ads, the advertiser pays for that click. Google’s Adwords offers this service.

Affiliation

Get your site affiliated to other sites that have high traffic. As a result the traffic increases on your site too.

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